Master Blogging Tips: SEO

50 One-Sentence SEO Tips for Bloggers

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<span style="background-color: white;">All
 serious bloggers are interested in building a large community of 
enthusiastic readers, and this is why SEO is so critical to your 
success. Without good search visibility, people who are interested in 
your content</span><br />
<ins cite="mailto:Anna%20Enright" datetime="2013-09-18T08:10">,</ins><span style="background-color: white;"> but don’t know you</span><br />
<ins cite="mailto:Anna%20Enright" datetime="2013-09-18T08:11">,</ins><span style="background-color: white;"> may never find you.</span><br />
<span style="background-color: white;">SEO
 best practices are primarily driven by Google, and change frequently. 
This post, which lays out 50 important SEO tips for bloggers, features a
 lot of links to Google instructional pages. These Google links will 
enable you to bypass outdated or incorrect SEO advice that unfortunately
 permeates the web.</span><br />
<span style="background-color: white;">Besides being ever changing, SEO is complicated and technical. These 50 tips, while important, just scratch the surface. </span><i>What tips can you add to the list?</i><br />
<h2>
<br /></h2>
<h2>
SEO strategy</h2>
<span style="background-color: white;">The
 following five points offer some big picture guidance for your SEO 
activities. Perhaps a sixth point would be, don’t put all your eggs in 
one basket. Great SEO requires balance: pay equal attention to onsite </span><i>and</i><span style="background-color: white;"> offsite optimization opportunities.</span><br />
<br />
<ol style="text-align: left;">
<li><span style="background-color: white;">Content quality is your primary onsite SEO consideration</span></li>
<li><span style="background-color: white;">For keywords, </span><a href="http://www.clickz.com/clickz/column/2127071/tips-understanding-acting-user-intent" target="_blank"><i>user intent</i></a><span style="background-color: white;"> is a major consideration, since the most valuable traffic to your site comes from users who are interested in doing business.</span></li>
<li><span style="background-color: white;">Think
 visibility rather than rankings, because rankings vary from user to 
user, and users look for search results based on content type (images, 
news, etc.).</span></li>
<li><span style="background-color: white;">A steady increase in organic search traffic growth is usually the best indicator of strong SEO.</span></li>
<li><span style="background-color: white;">For link building, quality is more important than quantity.</span></li>
</ol>
<div>
</div>
<br />
<h2>
Blog post setup</h2>
<div>
<span style="background-color: white;">Your
 blog posts not only have to interest human readers – they also need to 
be constructed so that Google can find them, read them and appropriately
 display them in search results. Even brilliant content must be 
optimized in order to find its largest potential audience.</span></div>
<div>
<ol style="text-align: left;">
<li><span style="background-color: white;">The post URL should default to display the post title.</span><span style="background-color: white;">The post title (H1 tag) should default to be the post Meta title tag.</span></li>
<li><span style="background-color: white;">The post title should include keywords, preferably at the beginning of the title.</span></li>
<li><span style="background-color: white;">Post titles should always be unique and relevant to the content.</span></li>
<li><span style="background-color: white;">WordPress users should use the </span><a href="http://yoast.com/wordpress/seo/" target="_blank">Yoast WordPress SEO Plugin</a><span style="background-color: white;"> or the  </span><a href="http://wordpress.org/plugins/all-in-one-seo-pack/">All in One SEO Pack</a><span style="background-color: white;">.</span></li>
<li><span style="background-color: white;">Always
 write a unique and catchy Meta description tag, with a call to action 
if applicable, for your post, as it will attract more click-throughs.</span></li>
<li><a href="https://support.google.com/webmasters/answer/35624?hl=en">Read this page</a><span style="background-color: white;"> from Google with extreme care for a foundational working knowledge of key SEO content considerations.</span></li>
<li><span style="background-color: white;">Include prominent </span><a href="http://socialmouths.com/blog/2012/05/08/social-media-buttons/" target="_blank">social media share buttons</a><span style="background-color: white;"> in the post template, as social shares are correlated to rankings.</span></li>
</ol>
</div>
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<div>
<h2>
Site structure</h2>
</div>
<div>
<span style="background-color: white;">Many blog themes from WordPress and other CMS platforms are SEO-friendly right out of the box</span><br />
<ins cite="mailto:Anna%20Enright" datetime="2013-09-18T08:39">—</ins><span style="background-color: white;">but how you set them up, modify them and maintain them make</span><br />
<ins cite="mailto:Anna%20Enright" datetime="2013-09-18T08:37">s</ins><span style="background-color: white;"> a big difference in Google’s ability to find and rank your blog’s content.</span></div>
<div>
<ol style="text-align: left;">
<li><span style="background-color: white;">Avoid long blogrolls on the sidebar, because site-wide outbound links can reduce rankings.</span></li>
<li><span style="background-color: white;">Do not participate in link exchange programs.</span></li>
<li><span style="background-color: white;">Internally link relevant posts on your blog, but do it selectively.</span></li>
<li><span style="background-color: white;">Avoid
 keyword-optimized anchor text for outbound links unless they are 
extremely relevant and flow naturally within the narrative.</span></li>
<li><span style="background-color: white;">Use </span><a href="https://www.google.com/webmasters/">Google Webmaster Tools</a><span style="background-color: white;"> to identify and fix broken links and other SEO-unfriendly site issues.</span></li>
<li>Have your own domain.</li>
<li><span style="background-color: white;">Have all versions of your blog resolve to the www.domain version.</span></li>
<li><span style="background-color: white;">Use </span><a href="https://support.google.com/blogger/answer/2472627?hl=en">Custom robots.txt</a><span style="background-color: white;"> to prevent Google from crawling pages you don’t want indexed, such as off-theme content.</span></li>
<li><span style="background-color: white;">Improve </span><a href="http://searchengineland.com/how-to-lose-wait-on-your-website-by-increasing-page-load-speeds-156205">page loading speed</a><span style="background-color: white;"> by upgrading hosting, clearing your cache, compressing images and other techniques.</span></li>
</ol>
</div>
<div>
<span style="background-color: white;"><br /></span></div>
<div>
<h2>
Content composition</h2>
</div>
<div>
<span style="background-color: white;">Going
 back five years or so, SEO copywriting involved a lot of precise rules 
about how and where to display keywords in a blog post. Today, Google is
 smart enough to interpret a post’s theme and relevance without strict 
adherence to these rules – which is great news for bloggers who want to 
focus on human readers!</span></div>
<div>
<ol style="text-align: left;">
<li><span style="background-color: white;">Original content generally outranks duplicate content by a wide margin.</span></li>
<li>Don’t overuse keywords in post text.</li>
<li><span style="background-color: white;">Keywords in subheads, italics, bold or within ordered and unordered lists have slightly more power than keywords in plain text.</span></li>
<li><span style="background-color: white;">Word
 counts aren’t as important as they used to be, but all other things 
being equal, longer posts rank better than shorter posts.</span></li>
<li><span style="background-color: white;">Your
 first SEO priority is to write useful, relevant and authoritative 
content for human readers, because that is what Google is looking for.,</span><span style="background-color: white;">To develop new post topics and SEO opportunities, review analytics regularly to identify popular new keywords and strategic </span><a href="http://searchenginewatch.com/article/2255280/The-Resurgence-of-Long-Tail-Keywords-in-SEO">long tail keywords</a><span style="background-color: white;">.</span></li>
</ol>
</div>
<div>
<span style="background-color: white;"><br /></span></div>
<div>
<h2>
Onsite images and video</h2>
</div>
<div>
<span style="background-color: white;">Image
 and video search are segmented search options on Google that can 
attract a tremendous amount of traffic. If you are in a visual business,
 such as graphic design, or any type of business where customers may 
want to view images or video of what you do, then image and video 
optimization are essential.</span></div>
<div>
<ol style="text-align: left;">
<li><span style="background-color: white;">Use relevant keywords in your image’s file name.</span></li>
<li><span style="background-color: white;">Write descriptive </span><ins cite="mailto:Anna%20Enright" datetime="2013-09-18T09:27">a</ins><span style="background-color: white;">lt </span><ins cite="mailto:Anna%20Enright" datetime="2013-09-18T09:27">t</ins><span style="background-color: white;">ext for images in plain sentence format.</span></li>
<li><span style="background-color: white;">Write useful and interesting image captions, because they keep visitors on your page longer.</span></li>
<li>Follow <a href="https://support.google.com/webmasters/answer/114016?hl=en">Google Webmaster image publishing guidelines</a>.</li>
<li>Follow <a href="https://support.google.com/webmasters/answer/156442?hl=en&ref_topic=2370565">Google Webmaster video best practices</a>.</li>
</ol>
</div>
<div>
<br /></div>
<div>
<h2>
Google Authorship</h2>
</div>
<div>
<span style="background-color: white;">Traditionally,
 Google primarily associates content with the site on which it is 
published. Google Authorship is a fairly new program that associates 
content with its author. In time, we will probably see high authority 
authors outrank low authority authors, making it important for bloggers 
to start participating in Google Authorship program </span><i>now</i><span style="background-color: white;">.</span></div>
<div>
<ol style="text-align: left;">
<li><span style="background-color: white;">Actively participate on Google+ and in the </span><a href="http://www.google.com/insidesearch/features/authorship/index.html">Google Authorship</a><span style="background-color: white;"> program</span></li>
<li><span style="background-color: white;">Since original content is immediately indexed and ranked on Google, write original, useful and keyword</span><ins cite="mailto:Anna%20Enright" datetime="2013-09-18T09:37">-</ins><span style="background-color: white;">rich content on your Google+ posts.</span></li>
<li><span style="background-color: white;">Link your Google+ profile to all blogs and sites you write for following </span><a href="https://support.google.com/webmasters/answer/2539557?hl=en">these instructions</a><span style="background-color: white;">.</span></li>
<li><span style="background-color: white;">Whenever possible, link your guest authors’ Google+ profiles to your blog.</span></li>
<li><span style="background-color: white;">Use an appealing Google+ headshot, as it will be displayed in Google search results.</span></li>
</ol>
</div>
<div>
<span style="background-color: white;"><br /></span></div>
<div>
<h2>
Offsite activities</h2>
</div>
<div>
<span style="background-color: white;">When
 your blog is linked to from high quality, relevant sites, it tells 
Google your blog’s content is authoritative, meaningful, useful and 
interesting. Establishing and maintaining a solid link profile is 
probably the single most important SEO activity you can engage in.</span></div>
<div>
<ol style="text-align: left;">
<li><span style="background-color: white;">Guest blog on relevant and authoritative blogs to build inbound links.</span></li>
<li><span style="background-color: white;">Invite relevant and authoritative bloggers to guest post on your blog, to build social shares and traffic.</span></li>
<li><span style="background-color: white;">Be ultra-selective in pursuing directory listings, as they are generally not an effective way to build inbound links.</span></li>
<li><span style="background-color: white;">Avoid building links by publishing content on article banks.</span></li>
<li><span style="background-color: white;">Avoid building links by publishing non-newsworthy press releases.</span></li>
<li><span style="background-color: white;">Review your </span><a href="http://searchenginewatch.com/article/2171174/Google-Penguin-Update-5-Types-of-Link-Issues-Harming-Some-Affected-Websites">link profile</a><span style="background-color: white;">, removing bad links, fixing broken links and updating good links to conform to best practices.</span></li>
<li><span style="background-color: white;">Optimize your YouTube channel and videos by following </span><a href="http://www.youtube.com/yt/playbook/optimization.html">these instructions</a><span style="background-color: white;">.</span></li>
</ol>
</div>
<div>
<span style="background-color: white;"><br /></span></div>
<div>
<h2>
SEO agency red flags</h2>
</div>
<div>
<span style="background-color: white;">Many
 bloggers partner with SEO agencies or freelancers in order to cover all
 of the bases noted above. There are a lot of tremendously talented 
people to choose from – but there are also some that bloggers would be 
wise to avoid.</span></div>
<div>
<ol style="text-align: left;">
<li><span style="background-color: white;">Avoid agencies that promise #1 rankings or tons of free links.</span></li>
<li><span style="background-color: white;">Avoid agencies that don’t have a documented, transparent description of their methodology.</span></li>
<li><span style="background-color: white;">Avoid agencies that don’t provide detailed reports of activity and/or results.</span></li>
<li><span style="background-color: white;">Avoid agencies that won’t provide client referrals.</span></li>
<li><span style="background-color: white;">Avoid agencies that speak in an overly technical way or have other communication shortcomings.</span></li>
</ol>
</div>
<div>
<span style="background-color: white;"><br /></span></div>
<div>
<span style="background-color: white;">That was a lot to digest, but when it comes to SEO, it’s still just an appetizer. What SEO tips can you share?</span><br />
<span style="background-color: white;"><br /></span>
<br />
<div style="text-align: right;">
<span style="background-color: #38761d;">By Ashley  Larrimore</span><span style="background-color: white;"> </span></div>
</div>
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50 One-Sentence SEO Tips for Bloggers

All serious bloggers are interested in building a large community of enthusiastic readers, and this is why SEO is so critical to your ...

100 SEO Tips and Internet Marketing Insights: Takeaways from 100 Days with Bruce Clay

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100 SEO Tips To Make a Better Website</h2>
<span style="background-color: #38761d; text-align: right;">By Ashley  Larrimore</span><br />
<ol>
<li>The objective of SEO is to increase traffic, and ultimately 
conversions, by ranking very high search results based on targeted 
keywords.</li>
<li>When I explain where I work, I’ve come to discover a lot of people don’t know what SEO stands for.</li>
<li>There is no end to SEO; according to Bruce, if your SEO is “done” … it just means “you didn’t have enough keywords.”</li>
<li>There were more than <a href="http://www.statisticbrain.com/google-searches/" rel="nofollow" target="_blank" title="http://www.statisticbrain.com/google-searches/">5 billion daily searches</a> on Google in 2012.</li>
<li>If we can believe the memes, even <a href="http://seoryangosling.tumblr.com/" rel="nofollow" target="_blank" title="Ryan Gosling cares about SEO">Ryan Gosling cares about SEO</a>.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPjh-d_OvdWdfhFzXZ6acFOr0CWW1tUaeeqWYOFVPVEJfJfeN3EDgXgzj9PJY-6AzxFLzr5rENGqBTEYSRGnijskDB-jDNPxHv6pGHrelS03j22kQA06w6Z6QpTPustlxLI72Vl3lGvVQ/s1600/seo-on-fire-ryan.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgPjh-d_OvdWdfhFzXZ6acFOr0CWW1tUaeeqWYOFVPVEJfJfeN3EDgXgzj9PJY-6AzxFLzr5rENGqBTEYSRGnijskDB-jDNPxHv6pGHrelS03j22kQA06w6Z6QpTPustlxLI72Vl3lGvVQ/s1600/seo-on-fire-ryan.jpg" width="266" /></a></div>
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.</div>
</div>
</li>
<li>According to a report by HubSpot, 61 percent of Internet users <a href="http://blog.hubspot.com/blog/tabid/6307/bid/14416/100-Awesome-Marketing-Stats-Charts-Graphs-Data.aspx" rel="nofollow" target="_blank" title="http://blog.hubspot.com/blog/tabid/6307/bid/14416/100-Awesome-Marketing-Stats-Charts-Graphs-Data.aspx">research products online</a>.</li>
<li>That same report found that 44 percent of online shoppers begin the buying cycle by using a search engine.</li>
<li>Google, launched in September of 1998, had <a href="http://online.wsj.com/article/BT-CO-20130712-710271.html" rel="nofollow" target="_blank" title="67 percent U.S. search market share in June 2013">67 percent U.S. search market share in June 2013</a> according to comScore.</li>
<li><a href="http://www.investopedia.com/financial-edge/0311/5-suprising-companies-google-owns.aspx" rel="nofollow" target="_blank" title="Google owns YouTube">Google owns YouTube</a>, and nearly 100 other companies.</li>
<li>Google reports that <a href="http://news.cnet.com/8301-1023_3-57584305-93/google-search-scratches-its-brain-500-million-times-a-day/" rel="nofollow" target="_blank" title="http://news.cnet.com/8301-1023_3-57584305-93/google-search-scratches-its-brain-500-million-times-a-day/">15 percent</a> of daily search queries have never before been searched for.</li>
<li>When doing organic search optimization, focus on Google. And what 
works for Google generally works for Yahoo!, Bing and the rest of the 
gang.</li>
<li>A great first place to start your SEO campaign if you have a brick-and-mortar is to get into <a href="http://www.bruceclay.com/blog/2013/07/beginners-guide-google-places-for-business/" title="Google Places">Google Places</a> – it’s easy, free and effective!</li>
<li>Google tailors your search results based on your history and location unless you tell it not to in your search settings.</li>
<li>Your goal should always be to rank on page 1 of the SERP,<em> </em>within the top three results. As Bruce would say, the top three results are the new page one.</li>
<li>Google is constantly changing its algorithm; Google Fellow Amit Singhal reports there have been more <a href="http://www.techi.com/2011/08/google-makes-changes-to-their-search-algorithm-an-average-of-once-every-17-5-hours/" rel="nofollow" target="_blank" title="http://www.techi.com/2011/08/google-makes-changes-to-their-search-algorithm-an-average-of-once-every-17-5-hours/">than 500 changes</a> in a single year.</li>
<li>One way to manage the flow of PageRank though your site is to be 
strategic about internal linking, especially in global navigation.</li>
<li>Google doesn’t index stop words (and, but, the, an, a, etc.)</li>
<li>Don’t be evil. To clarify, I already knew that. But since diving into SEO, <a href="http://investor.google.com/corporate/code-of-conduct.html" rel="nofollow" target="_blank" title="“don’t be evil”">“don’t be evil”</a> has taken on new meaning.<del><br /></del></li>
</ol>
</div>
<li>While we “optimize” in America, they “optimise” in Australia.</li>
<li>70% of the links search users click are organic results, according to <a href="http://www.searchenginejournal.com/24-eye-popping-seo-statistics/42665/" rel="nofollow" target="_blank" title="Search Engine Journal">Search Engine Journal</a>.</li>
<li>Using “two” vs. “2″ in a headline can affect your click-through rate.</li>
<li>Everything seems to have a TLA, or three-letter acronym: SEO, SMM, 
SEM, PPC,  ROI, XML, API, URL, FTP, EMD, B2B, B2C, CRM, LSI, KPI, CPA, 
BBM, CTR, RSS, SEJ, SMX …</li>
<li>And speaking of SMX, the <a href="http://www.bruceclay.com/blog/2013/06/smx-advanced-2013-recap/" title="takeaways">takeaways</a> from last month’s SMX Advanced were many and mighty.</li>
<li>If you missed out on SMX Advanced, no worries! SMX East hits NYC 
Oct. 1-3. The super early bird rate closes on July 27 (tomorrow!), so <a href="http://searchmarketingexpo.com/east/register" rel="nofollow" target="_blank" title="register now">register now</a> if you’re planning to go! You can also use the Bruce Clay discount code to save an additional 10 percent: WS-BC10.</li>
<li>If your website can get paid search results on the same page as 
organic search results, there is often an amplifying effect. A notable <a href="http://brightoak.com/blog/2012/02/21/seo-ppc-the-facts-on-integration-cannibalism-synergism/" rel="nofollow" target="_blank" title="case study">case study</a>
 showed that “the total revenue generated by combining SEO and PPC 
together yielded a profit over 27 percent higher than SEO alone.”</li>
<li>And speaking of PPC, <a href="http://www.bruceclay.com/blog/2013/07/4-step-guide-beginning-ppc/" title="negative keywords aren’t pejoratives">negative keywords aren’t pejoratives</a>, as one (like my former self) might think. Negative keywords refer to keywords that a PPC campaign manager <i>does not </i>want
 his ad to display. For example, if you were targeting VW bugs, but you 
only sold red bugs, then black, silver and white, etc. would all be 
negative keywords.</li>
<li>Browsers are biased by location and history, unless users take pains to adjust their settings. This means all SERPs are <em>not </em>created equal, and complicates the job of an SEO. Sigh.</li>
<li>Bruce Clay’s method of SEO <a href="http://www.bruceclay.com/blog/2013/07/india-seo-insights/" title="works just as successfully in India">works just as successfully in India</a> as it does in the U.S.</li>
<li>“Panda” and “Penguin” no longer only signify cute little animals.</li>
<li>Google likes to play <a href="http://www.bruceclay.com/blog/2013/07/100-seo-tips/www.bruceclay.com/blog/2013/04/google-april-fools-day-pranks/" title="pranks on April 1st">pranks on April 1st</a>.
 Since 2000, they have unleashed havoc (albeit harmless) onto the web. 
2013 pranks included treasure mode for Google Maps, the ability to 
search for smells and an all new form of Gmail — Gmail Blue. It’s Gmail,
 only bluer — inspired by the blue that comes from nature.</li>
<li>Distinguished Google Webmaster Matt Cutts is awesome. His genius knows no bounds, his personality is delightful and <a href="http://www.theshortcutts.com/" rel="nofollow" target="_blank" title="his videos">his videos</a>
 are always filled with critical SEO tips. I have tweeted so many 
pictures and quotes from him, in fact, that my ever-curious mother 
recently asked “do you have a crush on that man all over your Twitter?” 
It took all of five seconds for me to figure out who she was talking 
about. And Mom, if you’re reading this and want to know who I have a 
crush on, see No. 5. <em>#FanGirl</em>
<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgc6ild4J3iyh6eX9bNrHy7eqRY-6oNNLzs3Awa7YgCZy3o2lObzfPCMz2N9hSAmUG9SZGcZii9mdAI4E3sihdImpIZ0IME0RniQIeL-U_VvHk4KWJAgPIQ1GhAkYjOsz63I586qVcOBwQ/s1600/Matt-Cutts-BW.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="209" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgc6ild4J3iyh6eX9bNrHy7eqRY-6oNNLzs3Awa7YgCZy3o2lObzfPCMz2N9hSAmUG9SZGcZii9mdAI4E3sihdImpIZ0IME0RniQIeL-U_VvHk4KWJAgPIQ1GhAkYjOsz63I586qVcOBwQ/s1600/Matt-Cutts-BW.jpg" width="320" /></a></div>
<div class="wp-caption-text">
See SEO Tip #31.</div>
</div>
</li>
<li>Sites should be <a href="http://www.bruceclay.com/blog/2013/07/seo-tips-for-mobile-site-now/" title="optimized for mobile traffic">optimized for mobile traffic</a>. Google’s recommended configuration for mobile optimization is <a href="http://googlewebmastercentral.blogspot.com/2012/06/recommendations-for-building-smartphone.html" rel="nofollow" target="_blank" title="responsive design">responsive design</a>.</li>
<li>The average <a href="http://www.seotoolset.com/" target="_blank" title="SEOToolSet">SEOToolSet</a> user has 74 keywords.</li>
<li>You should never, ever, <em>ever, </em>EVER, <strong>ever </strong><strong></strong>– no matter what — buy links. You should earn them <img alt=":)" class="wp-smiley" src="http://blog.bruceclay.com/wp-includes/images/smilies/icon_smile.gif" /> </li>
<li>Everyone has a weakest link — find your weakest link, and <a href="http://www.bruceclay.com/newsletter/volume112/penguin-updates.htm" title="get rid of it">get rid of it</a>. And keep repeating until your link profile is as near perfect as it can be.</li>
<li>There is a 112 percent year-over-year increase in the <a href="http://www.bruceclay.com/blog/2013/05/seo-analyst-demand/" title="demand for SEO professionals">demand for SEO professionals</a>.</li>
<li>“Above the fold” refers to the section of a site that is visible 
without scrolling. The term comes from that long ago time when people 
read things in print and the top stories appeared on the upper half of 
the newspaper’s (folded) front page.</li>
<li>“It is not the job of search engine optimization to make a pig fly. 
It is the job of the SEO to genetically re-engineer the website so that 
it becomes an eagle.” Words of wisdom from Bruce.<br />
<hr />
<h2>
On technical matters …</h2>
</li>
<li>Opinions on keyword density vary, but it’s worth it to note that our
 general guideline at BCI is to use implement keywords below 7% of copy.</li>
<li>Google will cut off your Meta Description at around 156 characters, so craft it accordingly.</li>
<li>A good general guideline for Title tags is that they consist of should be 6-12 words — no more than 70 characters.</li>
<li>It is also recommended that no word be used more than twice in a Title tag.</li>
<li>Both your Title tag and your Meta Description should contain high-priority keywords.</li>
<li>If you have a strong brand, consider putting your brand name at the 
beginning of your Title tag, which can increase your CTR through brand 
recognition and trust. If you’re in the process of building your brand, 
you can put your brand name (or brand name domain) at the end of the 
Title tag.</li>
<li>Bruce advocates the use of the Meta Keywords tags; keyword phrases 
should be separated by commas, with the first letter of every word 
capitalized. There should be no more than 48 keyword phrases.</li>
<li>All web pages should have an <H1> tag. The <H1> tag 
should summarize the content of the page as a whole, be similar to the 
page title and, as always, should utilize keywords. Heading tags should 
be less than six words.</li>
<li>You should always include an ALT attribute on your images, as it can
 reinforce the targeted keywords/subject of your page, and is also 
deemed necessary in the Americans with Disabilities Act. The ALT 
attribute should not exceed 12 words. <em></em></li>
<li>Use a Meta Robots tag in the Head section of every page to tell a 
search engine your preference for crawling and indexing individual 
pages.</li>
<li>Every site should include an HTML Sitemap.</li>
<li>Using XHTML has no SEO benefit, although is a cleaner and more 
logical form of code. It also conforms to XML. Well-formatted XHTML 
documents can be more easily transferred to mobile and tablets.</li>
<li>How many words of content should your landing page have? Consider 
the intent and subject of the page, your audiences expectations and 
needs from the page, and how many words similar pages on competitors’ 
sites have.</li>
<li>The anchor text of a link should provide a description (or promise) of the page it will redirect to.</li>
<li>It’s also best if link anchor text contain no more than four words.</li>
<li>When it comes to links, placement matters. A link in the middle of a
 paragraph carries more value than a link on the side or bottom of a 
page, and a link at the top of a page is stronger than a link at the 
bottom.</li>
<li>Links from an image pass less link value than links from text.</li>
<li>To make a line into your text (like the one directly below), include <hr /> in your HTML. Bam.<br />
<hr />
<h2>
On quality content …</h2>
</li>
<li>SEO “is becoming much more content-centric,” according to Bruce. And he should know. He’s writing the authoritative <a href="http://www.bruceclay.com/blog/2013/07/importance-of-content-for-seo/" title="book on content marketing">book on content marketing</a> with digital marketer <a href="https://plus.google.com/105664615684411656302" rel="nofollow" target="_blank" title="Murray Newlands">Murray Newlands</a>.
<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgp2f6xQp7aFXoguKeKYBOOD8H1bjldnGB5sK7yV88hP3WAtf276p_MK3_WmgZLu7aJKlO33PF8nNwVQebZgLIiczDBEmlHhUuUy8Y-tiGOQxwmS7SqF2ha-GeuvkdDxwx5AGEkVf-xrHE/s1600/murray-bruce-filming-bw-use.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="242" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgp2f6xQp7aFXoguKeKYBOOD8H1bjldnGB5sK7yV88hP3WAtf276p_MK3_WmgZLu7aJKlO33PF8nNwVQebZgLIiczDBEmlHhUuUy8Y-tiGOQxwmS7SqF2ha-GeuvkdDxwx5AGEkVf-xrHE/s1600/murray-bruce-filming-bw-use.jpg" width="320" /></a></div>
<div class="wp-caption alignright" id="attachment_27070" style="width: 259px;">
<br />
<div class="wp-caption-text">
See SEO Tip #57.</div>
</div>
</li>
<li>When creating content, make it compelling. Matt Cutts’ biggest advice at SMX Advanced was, in fact, to <a href="http://www.bruceclay.com/newsletter/volume114/google-bing-seo-advice.html" title="make content compelling">make content compelling</a> and focus on the user).</li>
<li>Keyword research helps you strategically create your headline. Use a
 keyword research tool to figure out exact search terms are being used 
that relate to your article or content and tailor your headline to match
 up with the search query that has the largest traffic volume.</li>
<li>A blog is primarily an awareness channel that will lead to 
micro-conversions, such as social sharing, page visiting, etc. These 
micro-conversions are important, because they keep you at the front of a
 customer’s mind when they need the product or service you offer.</li>
<li>According to <a href="http://www.searchenginejournal.com/24-eye-popping-seo-statistics/42665/" rel="nofollow" target="_blank" title="Search Engine Journal">Search Engine Journal</a>, “companies that blog have 434% more indexed pages. And companies with more indexed pages get far more leads.”</li>
<li>The writing style of any piece of content should be tailored to sensibilities of its audience.</li>
<li>A good general guideline for blog post length is between 400-600 words.</li>
<li>End a blog post with a call to action to get readers to continue to engage or interact with your business.</li>
<li>Your goal should be to “publish the right content in the right place at the right time,” as they say at <a href="http://www.hubspot.com/inbound-marketing" rel="nofollow" target="_blank" title="HubSpot">HubSpot</a>.</li>
<li>It is your best interest to <a href="http://www.bruceclay.com/newsletter/volume111/google-authorship.htm" title="implement Google Authorship">implement Google Authorship</a>,
 allowing content producers to identify and claim articles, posts or any
 other content you’ve created. Those with verified Google Authorship 
also get an Authorship snippet in the SERP, which is a <a href="http://www.bruceclay.com/blog/2013/03/from-authorship-to-authority-why-claiming-your-identity-matters-24c/" title="CTR magnet">CTR magnet</a>.</li>
<li>In short … content is king.<br />
<hr />
<h2>
On visual engagement …</h2>
</li>
<li>Graphics are queen.</li>
<li>Adding graphics <em></em>increases your CTR. Be visually engaging!</li>
<li>There are plenty of free stock images online. You can use these images to <a href="http://www.bruceclay.com/blog/2013/05/simple-graphic-creation-guide/" title="create graphic-text mash-ups">create graphic-text mash-ups</a> for your social media channels that will boost traffic to your site or blog.</li>
<li><a href="http://www.bruceclay.com/blog/2013/07/100-seo-tips/pixlr.com" title="Pixlr">Pixlr</a> is an amazing (and free!) tool for modifying and adding to your graphics.</li>
<li>Infographics are worthwhile. Quality infographics are <a href="http://www.customermagnetism.com/infographics/what-is-an-infographic/" rel="nofollow" target="_blank" title="30 times more likely">30 times more likely</a> to be read than text articles.</li>
<li>There’s an infographic that fits your business and audience and you can find it if you do take the time to <a href="http://www.ppcassociates.com/blog/featured/create-an-infographic-from-brainstorm-to-broadcast/" target="_blank" title="strategize and brainstorm">strategize and brainstorm</a>.</li>
<li>Once the infographic is created, it’s time to deliver a huge push across all your social media platforms. I mean, you want your <a href="http://www.bruceclay.com/blog/2013/06/infographic-virality/" title="infographic to go viral">infographic to go viral</a>, don’t you?</li>
<li>Piktochart is a free tool that let’s you <a href="http://www.bruceclay.com/blog/2013/07/create-an-infographic-for-free/" target="_blank" title="create an amazing infographic">create an amazing infographic</a> all on your own.</li>
<li>When it comes to design, it’s better to use no more than two fonts.</li>
<li>Another design best practice is to <a href="http://www.lighthouse.org/accessibility/design/accessible-print-design/effective-color-contrast" rel="nofollow" target="_blank" title="use contrasting colors">use contrasting colors</a> to create a strikingly vivid visual.</li>
<li>Different colors lead your consumers to <a href="http://blog.kissmetrics.com/color-psychology/?wide=1" rel="nofollow" target="_blank" title="experience different emotions">experience different emotions</a>.<br />
<hr />
<h2>
On social media …</h2>
</li>
<li>As content marketer <a href="https://twitter.com/tomfishburne" rel="nofollow" target="_blank" title="Tom Fishburne">Tom Fishburne</a> says, “Technology can’t save boring content–but it can <em>amplify</em> good content.”</li>
<li>All that work you’ve done to optimize your site is something you 
want to show off, right? And not just in the SERP, but across social 
media platforms, as well. Every business is different. What social 
networks are your consumers on? You should be there, too, linking to 
your site and issuing calls to action!</li>
<li>Social media has become a <a href="http://www.bruceclay.com/blog/2013/04/boston-marathon-social-media/" title="news source in its own right">news source in its own right</a>.</li>
<li>Social media is not an optimization-free space. Just as you optimize
 a standard web page, you can optimize an individual profile or business
 page.</li>
<li>LinkedIn profiles can be <a href="http://www.bruceclay.com/blog/2013/04/optimize-linkedin-profile/" title="optimized for search">optimized for search</a>.</li>
<li>Facebook Pages can be <a href="http://www.bruceclay.com/blog/2013/07/optimize-facebook-page-for-search/" title="optimized for search">optimized for search</a>.</li>
<li>Google+ can be <a href="http://www.bruceclay.com/blog/2011/07/google-plus-optimization-best-practices/" title="optimized for search">optimized for search</a> (starting to see a trend?).</li>
<li>If were obsessed with grades in school, than you’ll love <a href="http://www.bruceclay.com/blog/2013/07/100-seo-tips/Klout.com" title="Klout">Klout</a> — which essentially provides your social media grade. Klout aggregates <em>all </em>your social media profiles — Twitter, Facebook, Instagram, Foursquare, Google+, LinkedIn, Tumblr and more.</li>
<li>Fun fact: if you have a score of 63 or above on Klout, you are in 
the top five percent. You can imagine what score, then, I’m obviously 
trying to get to.</li>
<li>Together, <a href="http://www.bruceclay.com/blog/2013/05/social-media-maintenance/" title="Buffer and Tweriod">Buffer and Tweriod</a> help you determine what time to tweet, noting when your unique group of followers is most active.</li>
<li>The recently launched <a href="http://www.bruceclay.com/blog/2013/06/twitter-analytics-help-you-and-hamlet-optimize/" title="Twitter Analytics">Twitter Analytics</a>
 allow you to track your tweets’ success (parsing out favorites, 
retweets and replies), as well as your daily follows and unfollows.</li>
<li>Hashtags get your content in front of the new followers. It is definitely in your best interest to <a href="http://www.bruceclay.com/blog/2013/05/twitter-engagement/" title="use hashtags strategically">use hashtags strategically</a>, as they are what bring brands and users together.</li>
<li>You can monitor who is unfollowing you via <a href="http://useqwitter.com/" rel="nofollow" target="_blank" title="Qwitter">Qwitter</a>.
 Can you leverage this information in any way? Not really. But at least 
you know. And if you’re a touch obsessive (see No. 87), you like to 
know.</li>
<li>According to Dan Zarrella (the social media scientist), the <a href="http://www.bruceclay.com/blog/2013/04/retweets-twitter-dan-zarrella/" title="ten most retweetable words">ten most retweetable words</a> are: you, Twitter, please, retweet, post, blog, social, free, media and help.</li>
<li>More fast facts from Dan Zarrella: retweets that mention Twitter are
 more likely to be retweeted again; retweets that contain a 
self-reference are less likely to be retweeted; and simply asking for a 
retweet can boost a tweet’s … ahem … retweetability. <em>#MakeUpAWord</em></li>
<li>Justin Bieber has the <a href="http://twitaholic.com/top100/followers/" rel="nofollow" target="_blank" title="largest Twitter following">largest Twitter following</a>. Katy Perry is in second place, Lady Gaga is in third place … and President Barack Obama is in fourth.</li>
<li>Twitter chats, which center around more topics than you’d imagine 
(including SEO and SMM) are a great place to network, learn and share. 
Find out what chats you might be interested in via the <a href="http://tweetreports.com/twitter-chat-schedule/" rel="nofollow" target="_blank" title="Twitter Chat master schedule.">Twitter Chat master schedule.</a></li>
<li>Since 2004, Facebook has <a href="http://www.veracode.com/resources/facebook-google-privacy-security" rel="nofollow" target="_blank" title="acquired 18 companies">acquired 18 companies</a>.</li>
<li>There are 225 million users on LinkedIn.</li>
<li>There are 3 million company pages on LinkedIn.</li>
<li>You can now <a href="http://www.bruceclay.com/blog/2013/07/linkedin-rich-media-questions-answered/" title="add rich media">add rich media</a>
 (images, videos and links) to your LinkedIn profile, which is yet 
another way you can optimize your profile and make it stand out — I 
mean, if showing up in a search is your thing.</li>
<li>There’s still a lot more to learn about SEO (see No. 3).</li>
</div>

100 SEO Tips and Internet Marketing Insights: Takeaways from 100 Days with Bruce Clay

100 SEO Tips To Make a Better Website By Ashley Larrimore The objective of SEO is to increase traffic, and ultimately conversions, b...

3 Awesome SEO Plugins for Your WordPress Blog

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<span style="background-color: #38761d; text-align: right;">By Ashley  Larrimore</span><br />
Search engine helps you to generate traffic, but consequently Search  
Engine Optimization is very complicated, which beginners and expert  
bloggers dismay in joining such a strategy for achieving traffic.  
Starting a wordpress by default is pretty suitable at letting search  
engines see what’s happening. Fortunately, there are wide varieties of  
plugins accessible to keep you attain a good ranking for your blog,  
lessen that the stress of typing the code of your blog to obtain results
  of the search engines.<br />
Here are some very beneficial SEO plugins to help you build a better  wordpress blog.<br />
<strong>Redirection</strong><br />
In improving our wordpress blogs, we cannot avoid our permalinks to  be 
broken. This happens when you make changes to an old post, or maybe  in 
upgrading or improving your wordpress blog also when you make changes  
on your permalinks. These changes can break up your entire wordpress  
blog.<br />
Ill explain what really happens behind these changes, each post has  its
 own URL this is what we call permalinks. When it is broken, those  
visitors won’t find your blog post. The redirection plugin helps you to 
 redirect the visitors to follow the new permalink. So that your traffic
  will work efficiently.<br />
features include by John Godley:<br />
<br />
<ul>
<li>404 error monitoring – captures a log of 404 errors and allows you  to easily map these to 301 redirects</li>
<li>Custom ‘pass-through’ redirections allowing you to pass a URL  through to another page, file, or website.</li>
<li>Full logs for all redirected URLs</li>
<li>All URLs can be redirected, not just ones that don’t exist</li>
<li>Redirection methods – redirect based upon login status, redirect to  random pages, redirect based upon the referrer!</li>
</ul>
<strong>Existing features include:</strong><br />
<br />
<ul>
<li>Automatically add a 301 redirection when a post’s URL changes</li>
<li>Manually add 301, 302, and 307 redirections for a WordPress post, or  for any other file</li>
<li>Full regular expression support</li>
<li>Apache .htaccess is not required – works entirely inside WordPress</li>
<li>Strip or add www to all your WordPress pages     * Redirect  index.php, index.html, and index.htm access</li>
<li>Redirection statistics telling you how many times a redirection has 
 occurred, when it last happened, who tried to do it, and where they  
found your URL</li>
<li>Fully localized</li>
</ul>
<strong>Robots Meta</strong><br />
Robots Meta plugin allows you to point specifically to the search  
engines which sections of your blog to crawl. This means that you’ll  
gain more respect from search engines, and likewise more traffic.<br />
This plugin by Joost De Valk  makes it possible to:<br />
<br />
<ul>
<li>Prevent indexing of your search result pages, while still 
allowing  the search engines to follow the links on them, by adding 
noindex,  follow robots meta tags.</li>
<li>Disallow indexing of subpages to your homepage, category pages,  author pages and tag pages, to prevent duplicate content.</li>
<li>Prevent indexing of your login, register and admin pages by adding  noindex robots meta tags.</li>
<li>Add noodp an noydir meta robots tags, allowing you to opt out of  DMOZ and Yahoo! Directory descriptions.</li>
<li>Prevent Yahoo! and Google from indexing your feeds by adding a meta  tag to their head-section.</li>
<li>Prevent indexing of just your comment feeds.</li>
<li>Disable author and date-based archives.</li>
<li>Prevent attachment pages from ranking in the search results over  your articles.</li>
<li>Enforce a trailing slash on archives.</li>
<li>Edit your .htaccess and your robots.txt from within WordPress.</li>
<li>Assign robots meta tags to individual posts & pages.</li>
<li>Verify your site with Google Webmaster Tools, Yahoo! Site Explorer  and Bing Webmaster Tools.</li>
<li>Add noarchive tags to your blog.</li>
</ul>
<strong>SEO Smart Links</strong><br />
Internal linking structure is the prime subject of SEO. If you have  
more links it just convey how well your website structure is. The  
problem with this is that if you had to manually go and create links to 
 relevant and important posts you’ll spend hours and hours doing it.<br />
Here are some advantages by Vladimir Prelovac:<br />
<br />
<ul>
<li>SEO Smart links allows you to specify a word, like ‘SEO’ and 
then  link it to a post on your site. Then each time the word SEO 
appears on  your site, it’s automatically turned into a link you 
specified.</li>
<li>SEO Smart Links provides automatic SEO benefits for your site in  addition to custom keyword lists, nofollow and much more.</li>
<li>SEO Smart Links can automatically link keywords and phrases in your 
 posts and comments with corresponding posts, pages, categories and tags
  on your blog.</li>
<li>Further SEO Smart links allows you to set up your own keywords and  
set of matching URLs. Finally SEO Smart links allows you to set nofollow
  attribute and open links in new window.</li>
<li>It is a perfect solution to get your blog posts interlinked or add  affiliate links to other sites.</li>
<li>Everything happens completely transparent, and you can edit the  options from the administration settings panel.</li>
</ul>
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Source: <a href="http://trucs-blogger.blogspot.com/">trucs-blogger.blogspot.com</a></div>
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3 Awesome SEO Plugins for Your WordPress Blog

By Ashley Larrimore Search engine helps you to generate traffic, but consequently Search Engine Optimization is very complicated, whi...